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Click on graphics
above to visit web sites built by John Silverio
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Short and simple. Whenever possible, use
the minimum number of letters necessary to identify your Web address.
This reduces the chances for ambiguity and typing errors. You
may want to consider using initials and acronyms to reduce the
length of long domain names. |
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Descriptive. Your Web site address should
describe either your areas of specialization or the benefits that
customers will enjoy when they visit you. Names are often not
always as memorable as descriptions of the business. |
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Memorable. Sometimes a simple, descriptive,
and easy to remember address is an excellent choice. You can simply
choose a name that is easy to remember and to type. |
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Speed. To access your Web site, there is
no need to type in your Internet Service Provider followed by
a tilde (~) and your Web site address, visitors will only have
to enter in your Web site address. |
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Flexibility. Once you have registered your
domain name, you can change Internet Service Providers without
the need to notify clients, friends, prospects, and search engines
that you have moved. |
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Image. Taking the time to register your Web
site symbolizes that you are making a first-class commitment to
the Web, instead of taking the easiest route. |
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Research. The first step is to review Web
addresses used by your competitors and others in your field of
business. |
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Development. This is the fun part, where
you put on your thinking or marketing cap and attempt to come
up with a Web site address for your firm that is short, descriptive,
and memorable. |
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Testing. Before proceeding further, a reality
check may be in order. Try your Web site address out on a few
friends and associates as to what they think. |
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